Brands increasingly need to provide more effective use of advertising and marketing. Understanding significant events of individual subscribers in a timely manner enables brands to create offers that react to the context that the subscriber is
SCS takes network data associated with subscribers giving CSPs the ability to get detailed profile information on each subscriber to profile them. Building on established attributes, but also the context, such as which website they may be on, what apps they are using or how they are communicating on their mobile device
CSPs can provide timely data on the context of each subscriber with given profiles.
