Subscriber Journey Segmentation

Challenge

Understanding subscriber journeys requires in-depth survey work over long period of time. The ability to understand the complete journey from end to end is hard to obtain regardless of transport mode.

City and regional planners of transport systems need detailed understanding of traffic flows across large areas. In addition understanding the potential impact of changes to transport routes needs to understand related routes.

Solution

SJS provides detailed profiles of subscribers with start and end locations, by time of day. Analysis is also possible on the mode of transport they subscriber have taken.

Benefits

Transport planners, bidders on transport franchises and large event planners are able to better assess the implications on transport requirements



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