The ability to target micro market segments requires highly detailed data associated with a subscriber. Relying only on information within the billing and CRM systems is not accurate as often bill owners are corporate or heads of families, not the users.
WCS takes network data associated with subscribers giving CSPs the ability to get detailed profile information on each subscriber to profile them. Establishing the age, gender, interests, social network, application usage and many other data attributes is derived data that
CSPs can provide segment data that can then be targeted by brands.
